Deutsch L.A. Brings Back The Golden Sisters for Volkswagen

By Erik Oster 

Deutsch LA brought back The Golden Sisters, the elderly real life siblings who made their debut in the agency’s  “Old Wives Tales” spot and returned for a follow-up in March, for two new ads promoting Volkswagen’s Model Year End Sales Event.

In “Hot Deals,” the ladies hit on a much younger man at a Volkswagen dealershup, while one of them confuses “year end” with “rear end.” The suggestiveness reaches its peak near the end of the spot, when one of The Golden Sisters asks if he likes a car with “many miles on it,” calling to mind The Golden Girls more than ever in its innuendo. Another spot, “What About A Deal” sees the women attempting to make a deal with a Volkswagen sales rep, but it turns out their haggling skills aren’t so great. While their involvement may not be as obviously tied to the brand message as with the diesel myth dispelling “Old Wives Tales,” those who enjoyed The Golden Sisters in those ads should get a kick out of the new spots as well. Somehow we don’t think this is the last we’ll see of the feisty siblings.

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