Denny’s Handed to Gotham


By Kiran Aditham Comment

We’ve been calling Gotham and their PR contacts since morning about this as we’ve been hearing about it all day and well, Adweek won out on the scoop for this one (maybe some deal was set with the trade to begin with?). We say, thanks for the feedback, folks!

Anyways, the IPG unit has been handed creative duties for the diner chain, beating out KBS+P, BBDO and Erwin-Penland, the last of whom will continue partnering with the brand for menus, merchandising and local support. From what sources tell us, the Gotham announce was made by singing telegram. Novel.

More: “Blind Item: Which Agency Exec Keeps Blabbing that Denny’s Account is ‘In the Bag?