What would it look like if J.K. Rowling was sleepy and directed a Dell commercial? That’s mostly a compliment for “Brothers,” a cutesy spot that doesn’t draw attention to itself, but could’ve done so a little more, considering it’s going to run during the Olympics. With whimsical storytelling and a few colorful scenes, there’s enough material to hold your attention for the time being.
The story focuses on two brothers, the Kavanaughs, who have a strong connection, even as children. They grow up to start a business together, Kavanaugh & Kavanaugh, not to be confused with Kavanagh & Kavanagh, a real law firm in Millville, NJ, I found on Google after watching. The Kavanaugh brothers, who have never been separated, know that they must for their business to succeed. So, one brother heads to Asia to globalize the company. How do they do this? With Dell products and with tablets that aren’t affected by blackouts. There’s a good story here, and I must give credit for the lack of overbearing product placement, but this spot could use a bit more verve. Credits after the jump.
Y&R New York:
Jim Elliott CCO
Jim Radosevic EVP/Global Creative Director
Fern Cohen CD/Art Director
Margot Owett CD/Copywriter
Craig Jelniker Executive Producer
Taylor Schomann Assistant Producer
Judith Pardo Business Affair Manager
Jessica Dierauer Executive Music Producer
Rachel Rauch Assistant Music Producer
Joe Rivas EVP, Global Client Leader
Lara Griggs Global Account Managing Director
Danielle Honrath Account Director
Laura Frank Planning Director
Production Company: Anonymous Content
Tomas Jonsgarden Director
Editorial: Work Post
VFX/On-Line/Color: MPC
Music: Woodwork Music
Audio Post: Heard City