Yesterday, Deep Focus let some folks go. From what we hear, the layoffs came mostly from creative production folks, although a few other departments were touched by the fire. Sucks, right? Ah well…
Ian Schafer, CEO of Deep Focus, had this to say:
“So before anyone jumps to conclusions, the answer is NO – we haven’t lost any clients (in fact, we’re adding them), we aren’t in trouble, and we’re as amazing as we’ve always been. We’ve never done this before, and this was a difficult but necessary move in order to mitigate redundancies and focus on recapturing the magic that can get get away from you as an agency grows very rapidly. That said, it’s unfortunate that we had to let some great people go, many of whom were my friends. Toughest thing I’ve ever had to do. Ironic – avoiding typing something like this was the reason why I started an agency in the first place. But when you do things that have never been done before, you’re bound to learn that not everything you do is going to be 100% right the first time. A wise man once told me, “the only way to learn from your mistakes is by making them.” And so we learn.
Just wanted to be transparent, and wanted you to hear it from me…”