DDB’s Rodgers Townsend agency, St. Louis, pumps some life into the office (via jams) for The Hartford, in the latest iteration of its “Play On” campaign.
The agency collaborated with The Hartford, which provides insurance to small companies, for the interactive YouTube video. Viewers choose a genre of music, and then the office breaks into a spontaneous dance party, before promptly returning back to work. It’s well worth a view for a quick chuckle. We recommend “Retro Tech” and “Renaissance,” although you can’t really go wrong.
“We wanted to connect people to the message, when the unforeseen happens, The Hartford helps businesses prevail,” Steve Jones, assistant VP-marketing, small commercial at The Hartford, explained to AdAge. “This time, we wanted to do something fun and engaging that’s right for social channels and online.”