DDB Toronto has a new campaign for Neutrogena discouraging men from washing their junk and their face with the same soap (and offering up Neutrogena Men Face Wash as the perfect solution).
As Adweek points out, the Canadian campaign “assumes that men start low and move up in the shower,” a somewhat dubious assumption. Still, the 60-second spot is not without its (heavily influenced by W+K’s Old Spice) charm. While “Junkface” explains the cause of Junkface, there is little description of the symptoms, although we can reasonably assume they include junk particles in the facial region.
The goofy humor continues on www.stopjunkface.com, which contends that 72% of Canadians have junkface, with Alberta having the most Junkface sufferers at 86%. Men with chinstraps are especially prone to Junkface, and all bounty hunters suffer from it. The site also offers the important reminder to keep knees, owls, and footballs away from your nether regions. No word yet on whether Neutrogena plans to offer a separate line of soap for your junk.
Client: Johnson & Johnson, Neutrogena® MEN®
Agency: DDB Canada / Toronto and Tribal Worldwide – Toronto
Exec. Creative Director(s): Todd Mackie, Denise Rossetto, Paul Wallace
Creative Director(s): David Ross, Josh Stein
Copywriter: Allan Topol
Art Director(s): Craig Ferguson, Pete Ross, Bhavik Gajjar
Agency Producer(s): Caroline Clarke, Chris Webden
Account Team: Jacqui Faclier, VP.Business Unit Director / Heather Moffat, Account Supervisor /
Melissa McCaughey, Account Director
Strategist(s): Annie Seyffert, Jesse Gilbert
Lead Designer: Norma Penner
Tech Director: Adrien Montpellier
UX: Daniel Wiseman
Developers: Justin Masse, Zack Ginies
Social Media Director: Ed Lee
Senior Social Cultivator: Andrew Panturescu
Media Company: J3
Production Company: Soft Citizen
Executive Producer: Eva Preger / Link York
Director: Aircastle
Director of Photography: Mikhail Petrenko
Line Producer: Amalie Bruun
Post-Production: Relish
Exec Producer: Sally Leggett
Editor: Chris Murphy
Assistant Editor: Michael Barker
Online: 567vfx
Online Editor: Joel Osis
Colourist: Joel Osis
Audio House: Pirate
Audio House Director: Steve Gardner
Audio House Engineer(s): Jared Kuemper
Audio Executive Producer: Kate Fried
Casting Agency: Jigsaw Casting