DDB, Supercuts Part Ways


By Kiran Aditham Comment


We’ve yet to hear back from Supercuts parent company Regis Corporation, but sources familiar with the matter do confirm that DDB Chicago is no longer working with the hair salon chain. DDB essentially adopted the account last fall when it absorbed fellow Chicago shop Element 79, which had worked with Supercuts since 2002. From what we’re hearing, Regis is launching a review for its brand, and DDB is likely not defending. As far as we can tell, the relationship has been relatively stagnant for the last few months as the most recent effort from DDB Chicago for Supercuts was the “Jake Miller” extension of the “Rock the Cut” campaign in April. We’ll follow up with Regis again, and will let you know if we hear more.