DDB, Reebok Part Ways


By Kiran Aditham Comment


Well, that was short and sweet. We’ll have more  on this in the morning but here’s the note we obtained verbatim just a short while ago on the matter:

    “DDB’s New York office has reached a decision to part ways with Reebok, due to strategic differences.

The Agency’s work continues to be appreciated by the brand’s headquarters and this will not affect DDB’s  relationship with adidas in Amsterdam and London.

DDB New York’s creative work is still in development and the agency will continue to work with Reebok to execute the marketing efforts in 2014.

Reebok will be conducting a pitch and DDB New York will not defend the account, based on DDB’s decision to part ways.”

If you recall, DDB NY reunited with the shoe/sports apparel brand just over a year ago. Anyways, should have more info tomorrow.