DDB Chicago continues bringing out the bizarre for Skittles in a new campaign complete with some perhaps unintended implications.
The new spot features a cloud named Freddie, who, when walked by an elderly woman “rains” Skittles after being pet. Now, the problem with portraying a product as something that comes out of a pet while being walked is…well, pretty obvious right? Okay, I get that Freddie is a cloud and that DDB has been doing strange stuff for Skittles for a while now, but you don’t want viewers asking, “Is that cloud pissing Skittles?” — a distinct possibility here. In the 30-second spot, “Cloud,” Freddie responds very differently when a curious onlooker attempts to pet him, ending with the spot-specific tagline “Pet The Rainbow. Taste The Rainbow.”
The campaign features two more 30-second adverts, each following the same oddball theme, with Freddie going to the vet and the groomers. Additionally, DDB Chicago teamed up with PR agency Olson to build a remote-controlled, Skittles-dispensing cloud. Built from the ground up, the cloud “features two unique dispensing functions and a variety of fun lighting and audio features.” It’s a high-tech evolution of The Rainbow team’s past Skittles-dispensing gifts like pinball machines and vending machines, and a pretty cool extension of the campaign (we’ll hear more about this later in the week). Stick around for credits and “Groomer” after the jump.
Mark Gross, SVP, Executive Creative Director
Wayne Robinson, VP Creative Director (Art Director)
Matt Collier, VP Creative Director (Copywriter)
Diane Jackson, EVP, Executive Director of Integrated Production
Will St. Clair, VP, Executive Producer
Scott Terry, Production Business Manager
Heather Malenshek, SVP, Global Business Director
Kate Christiansen, SVP, Group Account Director
Gwen Hammes, VP, Account Director
Erin Leahy, Global Account Executive
Trace Schlenker, Global Account Manager
Production Gorgeous Inc.
Chris Palmer, Director
Eriks Krumins, Executive Producer
Caroline Pham, Producer
Editorial
The Whitehouse / Chicago
John Smith, Editor
Dan Bryant, Executive Producer
Dawn Guzowski, Producer
Telecine/FX/Finish
The Mill / Los Angeles and Chicago
Jo Arghiris, Executive Producer
Christina Thompson, Senior Producer
Sound Design
750 MPH London
Sam Ashwell, Sound Designer
Audio Mixing
Lime Studios, Santa Monica
Loren Silber Mixer