Now that David&Goliath has introduced us to Jack in the Box’s new Buttery Jack via a Super Bowl ad, the L.A. agency has literally taken a big leap forward to promote the fast-food chain’s latest offering.
On March 25, the parties involved decided to launch a mini-takeover of sorts on the streets of Hollywood by unveiling an 80-foot long, 25-foot wide coupon for a buy one, get one free Buttery Jack.
With folks from the Guinness World Records on hand to witness the festivities (along with not-Ronald McDonald pitchman Jack, of course), the 2,000 square foot offering was officially deemed the “World’s Largest Coupon.”
As you can see, the crew faced some obstacles in its efforts to redeem their coupon but found a more viable path to ultimately enjoy their garlic butter-infused burgers. As an added bonus, the coupon was then available for all to photograph, share with #WorldsLargestCoupon, and redeem for themselves at any participating Jack in the Box.
At the very least, the stunt saved people some money.
Client: Jack in the Box
CMO & SVP Menu Innovation & Execution: Keith Guilbault
VP Menu Strategy & Innovation: Iwona Alter
Communications Manager: Lauren Ohlsson
Director of Innovation & Social Engagement: Jen Kennedy
Innovation Project Manger: Mikim Luu
Social Media Manager: Rah Mahtani
Agency: David&Goliath, LA
Founder & Chairman: David Angelo
Chief Creative Officer: Colin Jeffery
Group Creative Director: Ben Purcell
Group Creative Director: Steve Yee
Sr. Art Director: Rob Casillas
Sr. Copywriter: Courtney Pulver
Director of Broadcast Production: Paul Albanese
Sr. Broadcast Producer: Karen Jean
Director of Print Services: Meredith Walsh
Group Account Director: Michele Tebbe
Account Director: Frith Dabkowski
Account Coordinator: Kristina Papillion
Sr. Project Manager: Lila Anton
PR Agency: MWW
Founder & CEO: Michael Kempner
EVP and General Manager, Western Region: JP Schuerman
Production Company: Grandesign
Executive Producer: Bob Ridgeway
Line Producer: Thomas Campbell
Sales Representative: Aileen Shaw
Printer of Coupon: BP Graphics
Editorial House: Spinach LA
Managing Director / Editor: Adam Bright
Cinematographer: Art Castle
Producer: Jonathan Carpio