After spending nearly two years at Saatchi & Saatchi LA, Dave Evans is headed over to Ann Arbor, MI-based digital production–sorry, “interactive development”–company, Hook, where he will lead strategy and development. During his time as executive integrated producer at Saatchi, Evans worked on notable campaigns including Toyota “Swagger Wagon” and lest we forget, the agency’s infamous “Nog Pong” holiday effort.
Prior to Saatchi, Evans was a senior integrated producer for nearly two at CP+B, where he led production efforts for clients including Burger King, Microsoft and Coke Zero (“Rooftop Racer,” for example). Though Evans is technically moving from agency to production side, Hook’s client roster includes Goodby, Droga5 and Saatchi among others so he’s really not too far removed. So why the move? “My agency focus was always to bring improved interactive & integrated strategy and resources to the creative environment,” Evans tells us. “In Hook, I saw an exciting opportunity to merge my agency side experience with Hook’s blend of tech savvy and creativity. Their instinct for developing playful brand engagements is massively appealing and smart – I bring the client and agency view to expand Hook’s reach.” Good luck with that, sir.