D-Wade Again Mimics Bond in Latest ‘Dominate’ Nike Effort

By Kiran Aditham 

W+K New York tries to top its already over-the-top “Dominate Another Day” campaign starring one of the Miami Heat’s “Big Three,” Dwyane Wade, with this latest spot called “The Escape.” Here, D-Wade is trapped in the diabolical clutches of the Zen Master (perhaps a jab at Phil Jackson?) and is being chastised by his buddy Specialist H for being late to his holiday party. Wade of course escapes and battles through snakes and ninjas before eventually blowing up the joint on his way out. Someone page Michael Bay or the Wachowskis.

LeBron can keep asking his rhetorical questions while his buddy plays superhero in this latest Jordan Brand advert, which was directed by the always less-than-modest Noam Murro and features music from Nine Inch Nails cohort Atticus Ross (who’s nominated along with Trent Reznor for a Golden Globe for The Social Network soundtrack).

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Full credits after the jump.

Creative Directors
Andy Ferguson
Kenzo Digital

Copywriter
Andy Ferguson

Art Director
Kenzo Digital

Producer
Dan Blaney

ECD
Jerome Austria
Kevin Proudfoot

Agency Executive Producer
Gary Krieg

PRODUCTION
Production Company
Biscuit Filmworks

Director
Noam Murro

Executive Producer
Shawn Lacy

Line Producer
Jay Veal

Director of Photography
Simon Duggan

EDITORIAL
Editorial Company
Mackenzie Cutler

Editor
Gavin Cutler

Post Producer
Melissa Miller

Colorist
Fergus McCall

Company
The Mill NY

VFX Company
Animal Logic

Online/Conform Artist
Animal Logic

Graphics Company
Animal Logic

MUSIC + SOUND DESIGN

Composer
Atticus Ross

Sound Designer
Brian Emrich

Song
Escape

Mix
Lime Studios

Mixer
Loren Silber

Producer
Jessica Locke

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