Denver-based Anthony’s Pizza & Pasta is taking a baseball bat swing against the national, mass-marketâ€”dubbed “fast food”â€”pizza brands.
The campaign pokes fun at some of the mega brands’ (here’s looking at you, Domino’s) advertising claims with headlines like, “We never had to change our recipe. Because it never sucked,” and “If their ingredients are better, why isn’t their pizza better?,” as well as, “Pizzeria pizza. Not fast food pizza.”
These ads will run as billboards in Denver on highways and downtown locations, and also as bus tails and sides on Denver and regional transit systems. Media buying is handled by Explore Communications, Denver.
If you’re in the Denver area, you can check out and order yourself some of Anthony’s Pizza by visiting their website and let us know if it makes the cut.
Creative director: Tim Abare
Art Director: Jeremy Pruitt
Copywriter: Sarah Sibley.