Another week, another Digitas/Team Sprint departure, though this time at least, we’ve been told by sources familiar with the matter that the exec in question is planning on staying within the Publicis Group/VivaKi family. Yes, Robert Cross, who initially joined Digitas as SVP of media and led digital media planning for Kraft but subsequently developed the communications planning practice for Team Sprint, is moving on. As mentioned, sources say that Cross is exploring options within the broader holding company.
Prior to joining up with Digitas, Cross spent several years at Mindshare, where he last served as managing director, communications planning and led strategic planning for Sprint and worked with other notable brands including Unilever, ConAgra and Kimberly-Clark. Sources add that there are no plans at the moment to replace him at Digitas.