Critical Mass Takes on Digital AOR Duties for Miami Tourism

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By Kiran Aditham Comment

This tip, complete with LeBron “Decision” reference and all, landed into the inbox earlier today and now we can confirm that it’s true. See the tip verbatim, below:

“‘Critical Mass is ‘taking its talents to South Beach.’ The agency was named digital AOR for the Greater Miami Convention and Visitors Bureau, and will be responsible for driving US and international awareness of Greater Miami and the Beaches as the premier travel destination and increasing bookings through an integrated digital strategy that encompasses site design and development, media planning and buying, eCRM, search, mobile, social and analytics.”

A spokesperson at the Omnicom-owned Critical Mass confirms that the agency has indeed picked up the digital biz for the GMCVB and the account will be run out of its Chicago office. Meanwhile, the traditional agency of record for the Miami tourism brand remains Turkel, Inc. Prior to Critical Mass, the GMCVB digital business was handled by Corpus Christi, TX-based shop, USDM.