This hopefully won’t be too much of a recurring theme on the site today, but sources familiar with the matter confirm that Critical Mass has had to cut a handful of staffers. From what we’ve been told, the number is actually a handful of staffers as five have been let go. From what we’ve been told, the Omnicom-owned agency’s cuts affect less than 1% of global staff count and they were made as a result of “organizational shift” and “realignment of skills” to adjust to client needs.
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