Critical Mass is off to a busy start in the new year as the Omnicom/DAS digital agency has not only merged its London operations with Agency Republic, but has brought on Conor Brady and Chris Hayes as chief creative officer and chief marketing officer, respectively.Hayes and Brady (pictured l-r above), you may recall, most recently worked at Huge but parted ways with the IPG-owned, Brooklyn-based agency last month. As for the U.K. Critical Mass leadership team, Matt Kwiecinski and Alistair Campbell will lead the combined UK team as managing director and ECD, respectively, with the latter joining the newly created Creative Council, led by Brady. Susanne Jones, former managing director of Critical Mass London, moves into a new strategic role as SVP/client partner for what sources tell us is Citi, one of the agency’s largest global clients.
On another note, to address the tipsterati who sent us a note about it, we did receive confirmation that 18-year Critical Mass vet Darren Delichte, who served as SVP/ECD out of the Calgary office, is no longer with the agency and actually parted ways a few months ago.