Burger King has said that it will be beefing up its ad budget in 2010. Look for a 20 to 25 percent increase from the restaurant to the national level. It’s Burger King FTW, kiddos.
The brand’s lead agency, Crispin Porter + Bogusky, has recently been cranking out work featuring those oh-so Crispin pugilistic undertones. This, my friends, is their sweet spot and its looks like there’s going to be a lot more where that came from. Good for Crispin. We wonder if the agency had any hand in pointing out that during a recession it’s time to shine and take advantage of weakened competitors and lower media prices? That, and Burger King has seen a drop off in store visits causing a drip in their stock price. Yeah. That, too.
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