Crispin Alum Matt Bonin Heads to Chiat LA

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By Kiran Aditham

After a few short-lived stints at both Goodness Mfg./Trailer Park and Tool of North America, Matt Bonin is now headed to TBWA\Chiat\Day LA to take on the newly created role of executive director of integration.

If you recall, Bonin joined Tool as an EP in June of last year after spending mere months at the merged Goodness operation. The ad exec is perhaps best known, though, for his efforts while at Crispin Porter + Bogusky, where he served as a VP/head of video and worked on projects including MINI Cooper “Counterfeit,” BK’s “Xbox Games” and Microsoft’s “I’m a PC.”

In a statement regarding the new hired, TBWA\Chiat\Day LA president Carisa Bianchi says, “Matt’s appointment will strengthen our ability to deliver big ‘Disruptive’ ideas across all media forms and enable us to continue to create value and further amplify the behavior of the brands we work for.”