We just got official word that mobile service provider Cricket Communications has appointed Dallas-based agency TPN as the company’s new AOR, bringing to an end the company’s over six-year relationship with Chicago-based Element 79. Six months ago, now ex-Sun-Times media/marketing columnist Lewis Lazare reported that Cricket launched an agency review, adding that the brand was a big part of E79’s business in recent years.
If you’re from Chicago, you know Cricket for its super-cheap cell phone plans that do not require a credit check or a long-term contract and ads that cover the interiors of CTA trains and buses all over the city. As of yet, we haven’t gotten an official statement from Cricket regarding the agency move. Watch Element 79 spots for Cricket called “City Orchestra” here and here.