Thanks again, tipsters. R/GA, aka the “agency for the digital age,” has announced a creative overhaul of sorts, mainly that Nick Law, currently North America chief creative officer, will take over for Bob Greenberg as global CCO. In addition, Chloe Gottlieb and Taras Wayner are now taking the creative helm at R/GA’s New York office, which is the agency’s largest in the global network.
In a statement, Greenberg, who remains chairman/CEO of the IPG-owned agency, says of his successor (pictured), “Nick Law is one of the best creative and visionary minds in the business and it’s been a pleasure to work with him for more than a decade now. This evolution in his role will allow him to apply and share his expertise with our rapidly growing global network, ensuring our creative ethos is consistent across the world.”
Along with Law’s move up to the big creative chair, tipsters were spot-on once again as Tim Allen has indeed rejoined his old stomping grounds at R/GA after a brief spell at SapientNitro’s Boston office. Allen will now head up R/GA’s experience design department. As for new NY co-creative chief Wayner, the exec most recently served as VP/ECD at R/GA, which he joined in 2007. Gottlieb, meanwhile, has spent a dozen years at the agency and will now be succeeded by Allen.