It’s been a tough couple of weeks for Cramer-Krasselt, which has lost 2 alcohol accounts of late: Corona Light and Yellow Tail. Last week the Corona people announced that their media account is now in play. Publicis picked up the Corona Light creative account.
And today we’ve learned that Yellow Tail’s creative chores have moved from CK as well, landing in the nets of NYC based Burns Group.
Update: A source familiar with the account changes at CK tell us Yellow Tail hasn’t been in play since August of 2008, when for all intents and purposes the client and agency went separate ways. Our source tells us the scope and spending on YT changed dramatically, signaling what would be the end of the relationship.
Regarding Corona Light, an account that has never had its own budget/branding message, Crown handed that business to Publicis, seemingly without any pitchwork. Checking on that now.