Chicago-based independent agency Cramer-Krasselt was awarded creative duties for sister brands Pacifico beer and Casa Noble tequila without a review, AdAge reports. The agency was already on the creative roster for parent company Constellation Brands, who acquired Casa Noble last year, and now boasts an expanded relationship with the company, for which it already handled Corona Extra.
“Our Pacifico beer and Casa Noble tequila brands have significant upside potential for growth,” Constellation Brands chief marketing officer Jim Sabia said in a statement. “We’ve had a solid partnership with C-K over the years and look forward to continued success in raising the profile of these two high-performing brands.”
“This is a category we know and love and have been successful in,” added Cramer-Krasselt president and chief operating officer Karen Seamen, in the agency’s own statement. “We’re excited to put that passion and expertise to work for a longtime C-K client…We owe it to our effective and award-winning Corona Extra and premium spirits teams, and to our work and experience outside the category with clients ranging from Porsche to Heinz, Edward Jones and Vitamix.”
For Constellation Brands, the move follows the announcement last December of Ogilvy Chicago as its partner on the Corona Light and Modelo Especial brands, following a review. Cramer-Krasselt, meanwhile, lost its Patrón account last summer, so the Casa Noble brand now gets the agency back into the tequila category.