Cramer-Krasselt in Chicago has been selected as lead agency by financial services firm Edward Jones according to Adweek. The shop beat out incumbent Kirshenbaum Bond + Partners in New York and TM Advertising in Dallas in the final round. Greed, Sex, Drugs & Money were also up for the spot, but resigned from the competition in order to secure Compass Bank.
This is the latest in a string of wins for C-K’s that include the Kentucky Derby, Mohawk Flooring, Johnsonville Sausage and Rayovac. Congrats to them. Peter Krivkovich, president and CEO of Cramer-Krasselt/Chicago, told ad journalist Lewis Lazare that the agency “is well-positioned for 2009 because it has maintained tighter margin controls than other agencies.”
Interestingly, the agency has been charged with creative, media, online, search, social media and direct chores. This is one of the first times that I can recall seeing “social media” as a very distinct duty listed in a press release.