Two weeks after we reported that longtime Campbell-Ewald exec Craig Conrad split for Motor City rival Doner, the latter agency has finally made it official. As we mentioned, Doner’s Chrysler retail/dealer account comes into play and as EVP, brand leader, Conrad will be responsible for directing the strategy development and daily operations on the automaker’s business. During his tenure at C-E, Michigan native Conrad participated in account reviews for categories including government, QSR, packaged goods, financial services, home goods, retail, healthcare, travel and gaming, and education.
David DeMuth, Doner’s co-CEO/president sings Conrad’s praises in a statement, saying, “His wealth of knowledge in new business development will also be an asset to us as we look to deepen client relationships.”