Crab Plays Architect in Odd O.B. Spot

There aren’t too many details surrounding this, um, rather interesting spot from o.b., the tampon brand from Johnson & Johnson, which if you remember apologized towards the end of last year for a shortage of the product. Anyhow, we’ve been told that this spot, which features a talking crab no less, comes to us from LBi. From the looks of it, this particular crustacean is rather resourceful, making use of applicators that pollute oceans on a daily basis. We don’t know whether to applaud the environmentally-friendly effort, slightly cringe or do both. We can at least say it’s an interesting take on a sandcastle.