CP+B’s Matt Ian Heads to Deutsch LA


By Kiran Aditham Comment

Deutsch LA is adding more creatives to its Volkswagen team as the agency’s announced that it’s hired Matt Ian as EVP/GCD. As a result, Ian is now teaming up with Michael Kadin, a fellow Art Center College of Design alum, to lead creative initiatives on the automaker’s account. Ian arrives from Crispin Porter + Bogusky, where he was a creative director on the Microsoft Windows business.

Prior to CP+B, Ian spent nine years at BBH New York, where he was involved in the creative that helped launched Axe in the U.S. while also serving as writer/director on other accounts including Johnnie Walker and Levi’s. During his career, he also held creative posts at TBWA\Chiat\Day and Ogilvy. Deutsch LA CCO Mark Hunter says of Ian in a statement, “From his outlandish yet brilliant work on Axe, to the deviant blue-blooded Smirnoff Raw Tea sipping homies, he is a real talent who moves the needle for brands. I’m very excited to have him join our team, work with Michael, and take the Volkswagen work to new heights.”