CP+B have unveiled the latest in their continuing “You Know You Love It” campaign for Kraft Macaroni and Cheese. Previous work on the campaign for Kraft’s macaroni and orange goo product has included the funny, on-point “What I Did For Love” and the nostalgia-laden “Go Ninja, Go.”
The two new 30-second spots are more in the vein of the former, although not as funny or effective, relying more on cuteness than humor. In “Pregnant,” a man eats the macaroni and cheese his pregnant wife requested, claiming that they’re “all out.” As you may have guessed, this is not a smart move and the spot ends just before she claws his face off (okay, not really). “Babysitter” is similarly minded, with a babysitter who will pay the price for helping herself to a late night mac and cheese snack. Stick around for credits and “Babysitter” after the jump.
Credits:
Pregnant
AGENCY: CP+B
VP EXECUTIVE CREATIVE DIRECTOR: Adam Chasnow
CREATIVE DIRECTOR: Michael Raso
ASSOCIATE CREATIVE DIRECTOR / WRITER: Paul Sincoff
ASSOCIATE CREATIVE DIRECTOR / ART DIRECTOR: Kyle Jones
VP DIRECTOR OF VIDEO PRODUCTION: Chad Hopenwasser
SENIOR INTEGRATED PRODUCER: Katie Porter
JUNIOR INTEGRATED PRODUCER: Alina Moeller
PRODUCTION COMPANY & CITY: Hungry Man, Los Angeles, CA
DIRECTOR: Hank Perlman
DIRECTOR OF PHOTOGRAPHY: John Lindley
LINE PRODUCER (PRODUCTION CO): Caleb Dewart
EXECUTIVE PRODUCER (PRODUCTION CO): Kevin Bryne, Dan Duffy, Mino Jarjoura + Nancy Hacohen
EDITORIAL COMPANY & CITY: The Now Corporation, New York, NY
EDITOR(s): Jesse Reisner
ASSISTANT EDITOR: Renn Cheadle
EDITORIAL EXECUTIVE PRODUCER: Nancy Finn
POST PRODUCTION COMPANY & CITY: Method, Santa Monica, CA
LEAD COMPOSITOR(s): Kelley Bumbarger
EXECUTIVE PRODUCER: Robert Owens
POST PRODUCER: Ananda Reavis
GRAPHICS / ANIMATION COMPANY & CITY: Buck, Los Angeles, CA
MIX COMPANY & CITY: Lime Studios, Santa Monica, CA
AUDIO ENGINEER: Mark Meyuhas
AUDIO ENGINEER’S ASSISTANT: Matt Miller
MIX PRODUCER: Kelli Espinoza
MUSIC COMPANY & CITY: JSM Music, Inc, New York, NY
CD/ EXECUTIVE MUSIC PRODUCER: Joel Simon
TELECINE COMPANY & CITY: CO3 LA
COLORIST: Stefan Sonnenfeld
VP GROUP ACCOUNT DIRECTOR: Kate Frazier
ACCOUNT DIRECTORS: Kevin Sypal
CONTENT SUPERVISOR: Audyn O’Rourke
ASSOCIATE DIRECTOR, PLANNING: Kaylin Goldstein
COGNITIVE ANTHROPOLOGIST: Jenifer Murray
BUSINESS AFFAIRS: Nancy Espinal
PROJECT MANAGER: Gabrielle Granados
Babysitter
AGENCY: CP+B
VP EXECUTIVE CREATIVE DIRECTOR: Adam Chasnow
CREATIVE DIRECTOR: Michael Raso
COPYWRITER: Emily Salas
ART DIRECTOR: Tyler Gonerka
VP DIRECTOR OF VIDEO PRODUCTION: Chad Hopenwasser
SENIOR INTEGRATED PRODUCER: Katie Porter
JUNIOR INTEGRATED PRODUCER: Alina Moeller
PRODUCTION COMPANY & CITY: Hungry Man, Los Angeles, CA
DIRECTOR: Hank Perlman
DIRECTOR OF PHOTOGRAPHY: John Lindley
LINE PRODUCER (PRODUCTION CO): Caleb Dewart
EXECUTIVE PRODUCER (PRODUCTION CO): Kevin Bryne, Dan Duffy, Mino Jarjoura + Nancy Hacohen
EDITORIAL COMPANY & CITY: The Now Corporation, New York, NY
EDITOR: Owen Plotkin
ASSISTANT EDITOR: Renn Cheadle
EDITORIAL EXECUTIVE PRODUCER: Nancy Finn
POST PRODUCTION COMPANY & CITY: Method, Santa Monica, CA
LEAD COMPOSITOR(s): Kelly Bumbarger
EXECUTIVE PRODUCER: Robert Owens
POST PRODUCER: Ananda Reavis
GRAPHICS / ANIMATION COMPANY & CITY: Buck, Los Angeles, CA
MIX COMPANY & CITY: Lime Studios, Santa Monica, CA
AUDIO ENGINEER: Mark Meyuhas
AUDIO ENGINEER’S ASSISTANT: Matt Miller
MIX PRODUCER: Kelli Espinoza
MUSIC COMPANY & CITY: JSM Music, Inc, New York, NY
CD/ EXECUTIVE MUSIC PRODUCER: Joel Simon
TELECINE COMPANY & CITY: CO3 LA
COLORIST: Stefan Sonnenfeld
VP GROUP ACCOUNT DIRECTOR: Kate Frazier
ACCOUNT DIRECTOR: Kevin Sypal
CONTENT SUPERVISOR: Audyn O’Rourke
ASSOCIATE DIRECTOR, PLANNING: Kaylin Goldstein
COGNITIVE ANTHROPOLOGIST: Jenifer Murray
BUSINESS AFFAIRS: Nancy Espinal
PROJECT MANAGER: Gabrielle Granados