CP+B announced today that has partnered with 2K to launch the next edition of their long-running basketball simulation video game franchise, NBA 2K. Santa Monica-based CP+B LA won creative duties following a competitive pitch process and will roll out an integrated marketing campaign starting in September for the next iteration of the franchise, NBA 2K15. The campaign will include TV, digital, social media and more.
“NBA 2K continues to break new ground in interactive entertainment and culture, and has even bigger plans for the future,” said Mason Reed, EVP/Managing Director, CP+B LA. “We couldn’t be more excited to help them along the journey.”
You may recall that the account previously belonged to Zambezi, which ran this “Michael Jordan Uncensored” series last year.