In our honest opinion, it seems that the folks at CP+B are unleashing most of their creative prowess when it comes to work for Kraft Mac ‘n Cheese, following up efforts including “Mac & Jinx” and a Twitter-inspired TV spot with this new one starring formerly homeless voiceover, Ted Williams. This time, the man with the golden voice gets his own mural courtesy of artist Tom Deininger, who constructed a 12X12 “digital macaroni” mural based off of the agency and brand’s “Dinner, Not Art” iPad app. Truth be told, no noodle was wasted in this project in which Kraft has donated 10 edible noodles for every noodle Deininger used. According to the Crispin camp, this finished 126-frame mosaic resulted in nearly 126,000 noodles donated. Peep the “Dinner” hub here.
Advertisement