CP+B has undergone a bit of a management makeover in its Toronto office as Subtej Nijjar, or “Sub” as he’s known, has been promoted to president. Nijjar (right) has spent the last year as VP, director of cultural & business insights at CP+B Toronto, though his time there dates back six years when he joined what was then zig Ideas as strategic planner. During the last few years, Nijjar has taken the lead on a variety of CP+B’s North American accounts including Best Buy and Domino’s and played a role in helping the agency win the Under Armour basketball biz.
Along with the Sub bump, CP+B Toronto VP/CD Michael Murray has now been named executive creative director. Murray has spent the last three years as creative director on accounts ranging from Virgin Mobile/Radio to IKEA. Prior to rejoining CP+B Toronto in 2008, Murray served as a senior copywriter at TAXI for two years.
Meanwhile, CP+B Toronto is losing two notable higher-ups including CEO Shelley Brown and ECD Aaron Starkman (who Murray is replacing). Brown was appointed CEO just 18 months ago after spending nearly eight years as president. No word yet on why they’re leaving exactly (though Chuck Porter says in a statement that “We remain great admirers and friends of them both”), but now, the entire CP+B network will be led by one CEO, which of course is Andrew Keller.