CP+B, Coke Zero Part Ways

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By Bob Marshall Comment

Speaking of, we’ve just received word that Crispin Porter + Bogusky is no longer Coke Zero’s AOR, thus ending a relationship the Boulder-based operation has had with the brand since its launch in 2005.

Here’s the official statement:

“After an extremely successful seven-year partnership, Coke Zero and CP+B have decided to part ways. We are all extremely proud of the results we have achieved together and will continue to partner on the vitaminwater account, as well as other potential projects going forward.”

No word yet on where Coke Zero is going next, but CP+B will continue to partner on Coke’s Vitaminwater brand as well as Coke Zero Europe’s 2013 campaign through the agency’s London office. In the meantime, reflect on happier times with the above spot or this one regarding post-Super Bowl Monday (below). If you’re still feeling nostalgic, check out one more CP+B-created Coke Zero ditty after the jump.

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