In this new, extended clip created by CP+B to promote NBA2k15 (set to be released in October), Rockets guard James Harden has a problem. Not, it’s not his defense: it’s his beard, which is too intense for the game’s new “face scanning technology.”
In order to address the matter, he turns to the appropriately Germanic “Beard Guru”:
As people with beards, we love this spot. Anthony Davis’ cameo really makes it, and we’d like to test that scanning technology ourselves.
Unfortunately, the Guru is not real. Germans’ ability to grow and preen amazing facial hair, however, is almost too real.
Credits
FORMAL CLIENT NAME: 2K Sports
CAMPAIGN TITLE: Your Time Has Come
EXECUTION TITLE: Beard Guru
AGENCY: CP+B
EXECUTIVE CREATIVE DIRECTOR(s): Sue Anderson (VP)
CREATIVE DIRECTOR(s): Cameron Harris (VP), Hoj Jomehri
SR ART DIRECTOR (s): Nicholas Loftus
COPYWRITER (s): Joel Kaplan
JR. COPYWRITER(s): Alex Behles
JR. ART DIRECTOR(s): Chad Ford
VP DIRECTOR OF VIDEO PRODUCTION: Kate Hildebrant
VP EXECUTIVE INTEGRATED PRODUCER, VIDEO: Sloan Schroeder
INTEGRATED PRODUCER: Addison Born
PRODUCTION COMPANY & CITY: Far & Wide, Los Angeles, CA
DIRECTOR: HAM
LINE PRODUCER (PRODUCTION CO): Gabrielle Yuro
DIRECTOR OF PHOTOGRAPHY: Trent Opaloch
EDITORIAL COMPANY & CITY: Lost Planet, Santa Monica, CA
EDITOR: Max Koepke
ASSISTANT EDITOR: Federico Brusilovsky
POST PRODUCER: Karena Ajamian
EXECUTIVE PRODUCER: Robert Owens
POST PRODUCTION & CITY: Method LA
FLAME ARTIST: Noah Caddis
MIX COMPANY & CITY: Lime Studios, Santa Monica, CA
AUDIO ENGINEER: Matt Miller, Mark Meyheus
COLOR DESIGN COMPANY & CITY: Company 3 LA
COLORIST: Stefan Sonnenfeld
VP GROUP ACCOUNT DIRECTOR: Ryan Skubic
CONTENT MANAGER: Jake Welch
VP DIRECTOR OF BUSINESS AFFAIRS: Nancy Espinal
SR. BUSINESS AFFAIRS MANAGER: Rebecca Williams
GROUP DIRECTOR, PLANNING: David Measer
PROJECT MANAGER: Crystal Newberry