It seems like deja vu when the term “reorganization” is applied to Draftfcb NY, but that’s exactly what the agency’s proposing when it comes to its integrated production disciplines. The new purpose of the overhauled IP department, according to Draft NY, is “to bring ideas to life in the most creative, efficient and spectacular way, regardless of channel or discipline.”
To help achieve its realization of the “spectacular,” the agency has hired Anthony Nelson to serve as leader of the new integrated production division. Nelson joins from Crispin Porter + Bogusky’s Boulder HQ, where he served as executive integrated producer and most recently worked on the new Bing spots as well as BK’s “Whopper Virgins” and the Ozzy/Bieber Super Bowl ad for Best Buy. Before CP+B, Nelson ran film development at Corbis and was executive director at Superfad. He officially starts today at Draftfcb NY and takes on the newly created title of EVP, director of integrated production. You can check out his work here.