Court Crandall Fondly Reminisces About ‘Free Throw’ Project at TEDxManhattanBeach

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By Kiran Aditham Comment

Got eight minutes to spare and need a good warming of the cockles? Well, then we suggest that you check out the clip above that stars Court Crandall, partner/executive creative director at WDCW, who just spoke last weekend at TEDxManhattanBeach. While his day job has him doing things like working on shoots with toddlers (like today, from what we’ve been told), his passion project for the last few years has been to redefine the image of Compton, California. You might recall that early last year, Crandall spearheaded a “Free Throw” competition at Compton High School that awarded a $40,000 scholarship to one of eight selected participants from the school. The end result, we must say, was pretty damn inspiring.

So why continue discussing efforts from 18 months ago? Well, Crandall is trying to drive sales to put even more money back into Compton High. We figured we’d help a dude out as he’s got a bigger battle to face at the moment with those toddlers.