I’m sitting in Salt Lake City Airport, shocked at the number of people wearing flip flops, and I want nothing more than to be in Myspace’s fun room of young, beautiful artists grabbing at one another amidst fluorescent confetti. Their instruments and skateboards may be breakable but they are not. They smash faces and tangle limbs and fall on the floor, but this video gives us the sense that these fiery singers, models, DJs, and rappers will never flame out.
After Justin Timberlake’s reboot, can the same be said for Myspace (capital S begone)? We weren’t sure the social network could drag itself away from obsolescence, but this spot seems to be doing just that, and with a bang. If Myspace is a room filled with the likes of DIIV, Iggy Azalea, Pharrell Williams, Sky Ferreira and Schoolboy Q, then it is anything but irrelevant. If you don’t know those names, you better learn them. And check out the new Myspace while you’re at it; it seems to be the cool thing to do.
Credits and MySpace announce note after the jump.
“Today Myspace, a social network rebuilt by creatives, is being launched by creatives. The platform was informed and designed to serve the growing creative community by giving them the tools to create and broadcast their world through the social web.
Detonated by Justin Timberlake in a tweet at 9AM PST today, the new Myspace arrives via a commercial directed by Ryan McGinley featuring Pharrell Williams, Mac Miller, Erin Wasson, Ciara, Sky Ferreira, Trash Talk, CHARLI XCX, Daniel Romano, Riff Raff, Terry Kennedy, Chance the Rapper, ScHoolboy Q, Zedd, Ryan Hemsworth, Iggy Azalea, DIIV, The Dough Rollers, Hit-Boy, Kenna, Scott Vener…”
Chief Creative Officer: Eric Tilford and Keith Tilford
Creative Director/Art Director: Marshall Rake
Associate Creative Director/Copywriter: Gregory Shadwick
Designer: Jesse Merrell
Executive Producer: Lalita Koehler
Associate Producer: Rachel Chapman
Marketing: Christian Parkes
VP Brand Development: April Thrun
Music Supervisor: Scott Vener
Myspace Graphics: Jason Yeh, Eugene Art Seo
Myspace Artist Relations: Roslynn Cobarrubias, Lisette Paulson, Randy Nangpi, Lisa Binkert
Myspace collaborators: Duy Nguyen, Kevin Bennet, Jason Cosgrave, Todd Mumford
Director: Ryan McGinley
Editorial Company: Rock Paper Scissors
Editor: Damion Clayton
Assistant Editor: Will Butler
Executive Producer: Carol Lynn Weaver
Producer: Kendra Desai
Post Facility: A52
Telecine/Online Artist: Paul Yacono
Executive Producer: Megan Meloth
Producer: Terry O’Gara
Audio Post Company: Lime
Engineer: Mark Meyuhas
Assistant Engineer: Matt Miller
This is Myspace #1 “Mallrats (La La La)” by The Orwells
This is Myspace #2 “5 to 9” by Fidlar