And now, a little shout out to the number crunchers. We’ve received confirmation that as of yesterday, Greg Corso has assumed the role of EVP, director of data/analytics for MRM’s New York and Princeton operations. From what we gather, Corso essentially replaces David Hohman, who served as SVP/data & analytics at MRM. As for Corso, the new EVP arrives from “customer science” company dunnhumbyUSA, where he served as VP/media solutions. During his career, Corso also spent three years at R/GA, last serving as director of analytics/CRM and has also worked at the likes of what was formerly Rapp Collins.
In his new role, Corso will Greg will be responsible for overseeing MRM’s Performance practice in the East – “providing segmentation, predictive modeling, data analysis, campaign tracking and database marketing operations support for our clients.”