In what is surely one of the strangest campaigns you’ll see this week, creative Whit Hiler of Kentucky-based Cornett (you may know him from independent org Kentucky for Kentucky’s “Beardvertising” and “Kentucky Kicks Ass”) paired with other local artisans to introduce “Kentucky Fried Chicken Bone Gold Necklaces.”
The project notes that “many great inventions have come out of Kentucky” — such as bourbon, the bowie knife, and, of course, fried chicken. So now, the Kentucky-based integrated agency has ” taken one great Kentucky invention and turned it into a completely new Kentucky invention.” “Like Willy Wonka’s ‘Everlasting Gobstopper,'” they’ve ” figured about a way to make it possible to savor a single piece of Kentucky Fried Chicken forever.” That would be by dipping the bones in 14 kt gold and turning them into necklaces. Hiler teamed up with Kentucky jewelry designer Meg C to create a line of “Kentucky Fried Chicken Bone Gold Necklaces.” Just what you always wanted! They’re releasing a limited run of 20 “Gold Kentucky Fried Chicken Wang Bone Necklaces” on Friday, June 27th (that would be tomorrow) at 10:00 AM. Click here to learn more.
Note: the project did not directly involve Cornett or KFC, but the brand was impressed:
What 20 lucky #Chickenistas are awaiting tomorrow’s @KYforKY gold plated chicken bone necklace sale? http://t.co/hCowN5Opyz
— KFC (@kfc) June 26, 2014