Ogilvy New York picked the Friday before the Super Bowl to announce the promotion Corinna Falusi, formerly ECD and senior partner, to the chief creative officer position.
Only nine months ago, Falusi was promoted from GCD to ECD in a move that also saw Michael Paterson become GCD and senior partner; this latest announcement marks the first executive change made by Chris Garbutt since he assumed the CCO role at Ogilvy East last February.
Falusi replaces Calle Sjoenell, who left Ogilvy back in August to return to his native Sweden…and a position at Lowe.
The new CCO, who joined Ogilvy in 2012 after nearly ten years with StrawberryFrog in both Amsterdam and New York, ran creative on Coca-Cola, IKEA, Fanta, Spotify and, most recently, Coke Zero. She will continue to lead the first two accounts while “driv[ing] the creative vision of the New York agency.”
Falusi will report to Garbutt, who calls her “an obvious choice” for the role, while working closely with New York President Adam Tucker.