Cool: TBWA\Chiat\Day’s Campaign for the 52nd Grammys

By Matt Van Hoven Comment

TBWA\Chiat\Day got a huge write-up on Mashable yesterday for their Grammy work. The agency brought The Grammys into the social media fold with a campaign (above, one example) and site ( for this year’s awards. Natch, there’s more to it than that, but we’d butcher Mashable’s breathless coverage if we tried to recreate it here. So if you’re interested in seeing what work that will definitely contend at the advertising award shows, click here.

We have no idea who to credit, so if you know, let us in on the secret. Update: Credits after the jump. Thanks tips. Via. Update 2: Digital Prod. creds added, too. Update 3: Some of you must be wondering why we didn’t have the digital credits initially. The first link we were sent (anonymously) didn’t have the digital info. And although the second link was to the same site, it seems to be on a different page. Not sure what happened there, but it looks like whoever posted it on adofdamonth “forgot” to add the digitals.

More:Mashable Launches Social Ad Creator

Creative Agency: TBWA\Chiat\Day Los Angeles
Chief Creative Officer: Rob Schwartz
Executive Creative Director: Patrick O’Neill
Creative Director: Bob Rayburn
Creative Director: Patrick Condo
Associate Creative Director: Ed Mun
Art Director: Kirk Williams
Copy Writer: Eric Haugen
Account Director: David Dreyer
Account Management Supervisor: James Aardahl
Account Supervisor: Jennifer De St. Remey
Account Executive: Maura Menapace
Business Managers: Robin Rossi and Stefanie McCall
Art Producer: Anna Willman

Television Production Credits:

Producer: Mara Milicevic
Direction / Production / Editorial / Animation / Design: SALT
Music Editing & Arranging: ELIAS ARTS

Digital Production Credits:

Digital Production Program Manager: Keith Bellinger
Senior Interaction Designer: Shaun Rance
Digital Strategist: Niki Weber
Sr. Flash Developers: David Riegler, Teguh Mualim
Tech Leads: Tim Shea, Jon Bauer
QA: Lester Broas, Walter Velasquez
Director of Production: Derek Vandenbosch
Director of Creative Technology: Ricardo Diaz
Art Director: Jose Eslinger
Art Director: Helena Skonieczny