Sources familiar with the matter confirm to us that Craig Conrad, who’s spent the last three years as director of marketing and business development at Warren, MI’s own Campbell-Ewald, is heading over to neighboring Southfield to take on the “EVP, brand leader” post at Doner. Exact start date and specific role haven’t been disclosed, but spies claim that Conrad will be leading the latter agency’s Chrysler dealer/retail business, which Doner was awarded last November.
Conrad’s departure has to be somewhat of a blow to C-E, which just endured a fair amount of cuts in December. After all, he spent 15 years at the Motor City stalwart (which is approaching its 100th anniversary), moving up from account executive to supervisor to management and eventually his director post. We’ll hopefully have more info on this coming days as Conrad makes the transition over.