Concepting Can Be Somewhat Brutal

By Kiran Aditham 

The spirit of Eli Roth’s Hostel movies is alive and well in this, um, interesting clip from a few VCU Brandcenter students. After watching The Pitch, we think that perhaps AMC would have been better off with this type of format. The message taken from this? Just try your damnedest to make a Glade ad funny.

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