Full-service agency Colle+McVoy announced the appointment of John Doyle to the newly-created position of executive director of brand experience. In the role, Doyle will be tasked with the “development and creation of cohesive brand experiences across marketing disciplines” while reporting directly to CEO Christine Fruechte.
Doyle arrives at the agency from Starcom’s LiquidThread USA, where he served as SVP/managing director for the past seven months, leading a team across multiple content initiatives for clients including Coca-Cola, Bank of America, Honda, Aflac and Jack Daniel’s. Before jumping to LiquidThread, he spent nearly two and a half years as SVP director, experience design for Starcom MediaVest Group, where he created an online experience for Kraft which led to one of its most successful launches in recent history. Prior to that, Doyle served as VP, strategy director, interactive for Cramer-Krasselt for four years, leading the agency’s digital practice and working with clients including Under Armour, Porsche and Crocs, while helping to generate new business wins on Hilton Worldwide, Borden Dairy and Edward Jones Financial Services.
“John’s expansive expertise in strategy, digital, social, media, experiential and content creation is a unique and rare combination,” said Fruechte. “His pedigree and visionary thinking will further fuel the innovative ideas we bring our clients and drive consumer engagement and business growth.”