Colenso BBDO Introduces Breast Cream

Colenso BBDO worked with the New Zealand Breast Cancer Foundation on a PSA campaign that included a unique way to get women to perform self-exams for breast cancer.

The campaign included the distribution of Breast Cream, a moisturizer designed for the breasts, with the intention of encouraging women to work breast self-examination into their daily routine. Colenso BBDO’s print ads for the campaign cleverly pitched the product as “a cream that gives you wrinkles,” since early detection is so often critical in stopping the spread of cancer. That print component just brought home a  gold Lion in Cannes on Monday, and Breast Cream has sold 75 percent of its first production run. Check out the case study video above to learn more about the campaign and how it is helping spread breast cancer awareness in New Zealand.