Coca-Cola Greenwashes Concrete City Square in W+K’s ‘Roll Out The Happiness’

By Erik Oster 

Coca-Cola takes greenwashing to a literal level with “Roll Out The Happiness,” the latest global installment by W+K for the brand’s “Where Will Happiness Strike Next” campaign.

In the spot, Coca-Cola and W+K roll out a lush green carpet of grass sod onto a city square and invite people to remove their shoes, grab a soda and “experience a little unexpected happiness.” Not stopping at the grass, they also transplant trees, loaded with fun stuff for people to enjoy. People are pictured reclining on the grass sipping a Coke, kicking a ball around, and just relaxing and having a good time. They all seem to be having so much fun, it’s as if whatever job, class, or event they were rushing to doesn’t exist anymore. Or they’re paid actors.

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At the end of the spot, the camera pans out and Coca-Cola’s makeshift urban green area is revealed to be in the shape of — you guessed it — a Coke bottle. So relax, smile, and take a sip from a soft drink that can also be used to clean clogged drains (Try it, it works!). Credits after the jump. 

CREDITS:

COCA-COLA

Global Group Content Director: Guy Duncan

Global Digital Brand Strategist: Christy Amador

 

WIEDEN+KENNEDY AMSTERDAM

Executive Creative Director: Mark Bernath, Eric Quennoy

Creative Directors: Edu Pou

Art Director: Max Gebhardt

Copywriter: Max Arlestig

Head of Production: Erik Verheijen

Agency Producers: Judd Caraway, Lars Fabery

Group Account Director: Kirk Johnsen

Account Manager: Alex Allcott

Business Affairs: Emilie Douque

 

FILM PRODUCTION

PRODUCTION COMPANY: BRENNINKMEIJER & ISAACS- AMSTERDAM

Director of Photography: Clemens Baumeister

Executive Producer: Jelani Isaacs @ B&I

Producer: David Leite @ B&I

Production Designer: Martin Krejzlik

Line Producer: Gerda Serbentaite @ Grandma Films

 

EDITING COMPANY: THE GENTLEMEN’S CLUB- AMSTERDAM

Editor: Benjamin Putland

 

AUDIO POST: AUDENTITY MUSIC AND SOUND- AMSTERDAM

Sound Designer/Mixer: Niels den Otter

Music: Niels den Otter

 

POST PRODUCTION DARLINGS POST- AMSTERDAM

Exec Producer/Post Producer: Sander Brenninkmeijer @ B&I

Compositing & Finalizing: Darlings Post under supervision of Robert Okker

Color Grading: Robert Thomas @ Darlings Post

 

 

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