After spending the last four years as group director/integrated content marketing at Coca-Cola, Kevin Keith has headed back to the agency side, joining up with JWT’s Atlanta office as director of planning. Keith has taken over for Michael Deszo as of this week and will report to the agency office’s president/CCO, Perry Fair. During his time on the client side, Keith led brand strategy and integrated marketing communications on both Coke and Sprite. Regarding his meeting with Fair and the JWT Atlanta crew, which works on clients including the U.S. Marine Corps, Shell, Transamerica and Quaker State, Keith says in a statement, ““I was introduced to Perry when he joined JWT Atlanta and have followed his accomplishments and work over the past two years. The extensive technology capabilities at JWT and the supporting infrastructure to propel creative ideas into business solutions for clients made the agency very attractive for me, and I’m excited to see what we can invent together.”
During his previous stints in ad land, Keith worked on the account side at the likes of Draftfcb, Lowe and Hal Riney & Partners.