Clemenger BBDO Brings Slo-Mo Drama to Beer Ad

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By Michael Musco Comment

Yes, we know the whole slow motion thing has been done before, but to be honest, this spot for Carlton Draught from Clemenger BBDO Melbourne struck us as being quite beautiful and well composed for a beer spot. The art direction is very crisp and the DP did a good job in capturing some nice shots, i.e the ball hitting the guy’s finger.

The change in lyrics to Puccini’s “Nessun Dorma” is a nice touch and our hope is that Paul Potts from England’s Got Talent was the vocalist behind it.

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