From what our sources tell us, the client, CKE Restaurants, has been in cahoots with our friends at AdAge (of course) to break this story (update: we’re now hearing the agency handled the exclusive, not the client, but who cares at this point), but we received our own tips over the weekend that David&Goliath had been awarded creative duties for the parent company of Carl’s Jr. and Hardee’s.
In the process, the El Segundo, CA-based D&G beat out incumbent Mendelsohn Zien among others. Digital incumbent 72andSunny meanwhile retains interactive responsibilities for the two brands, which account for a combined media spend of approximately $100 million. In a statement, D&G namesake/CCO David Angelo says, “This is a huge win for us and we’re absolutely thrilled to be working with Carl’s Jr. and Hardee’s. At David&Goliath we love to take on Goliath-sized challenges, and no industry is more of a challenge than the QSR category. We can’t wait to get to work.”
It looks like Angelo will have to keep true to his word as new work for Carl’s Jr. and Hardee’s is tentatively scheduled to launch in the spring of 2011.