As we teased a month ago, we had the chance to sit down and chat with MDC Partners chief strategist/Crispin Porter + Bogusky chairman Chuck Porter, who discussed everything from his beginnings as a creative to recruiting to his most recent activities within the MDC fold. In part I of our Media Beat interview with Porter, the ad exec (though he doesn’t really take to that term) discusses his holding company’s acquisition strategy and what it’s like working alongside MDC CEO Miles Nadal. According to the ad vet, creativity is key when determining the right acquisition as he says simply, “My criterion is the work.”
This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part II and III of our chat with Porter tomorrow and Wednesday, respectively.