And so, our conversation with MDC chief strategist/CP+B chairman Chuck Porter continues. In Part II of our Media Beat interview with Porter, the ad industry vet explains why expanding his agency into New York City is not at the top of the priority list and how CP+B helped revamp the Domino’s brand. Porter says that from the beginning, Domino’s, which began its turnaround with the help of CP+B nearly three years ago, was aware that “they had a product problem,” so what was the agency’s message to the pizza chain? “Let’s be transparent.”
This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part III of our chat with Porter tomorrow.
Part I | Monday: Chuck Porter on MDC’s Acquisition Strategy and Life with Miles Nadal